How To Find YouTube DoFollow Links for SEO

Posted on Nov 1st 2011 in
YouTube DoFollow Links

If you aren’t creating and sharing videos on your own YouTube channel, you’re really missing out on a potential rich source of inbound links to your website. YouTube broke the 2 million views per day barrier well over a year ago, making it the second most ‘searched’ site after Google.

Many SEO pros have been reluctant to truly leverage their YouTube presence because they erroneously believe that videos are difficult or expensive to produce. This simply isn’t true. Although your first video might take a lot of effort, you’ll soon develop systems and formulas that lets you crank out videos like a mass-producing entertainment factory.

The following are two very useful resources to help you create professional YouTube videos:
YouTube ‘Create’ partners
Screencast-O-Matic – Free Online Screen Recorder

Another reason that SEO pros underrate the value of YouTube is that inbound links from video descriptions are always ‘nofollow’ (a type of link which doesn’t pass page rank from one site to another). So in theory you’ll spend hours producing this beautiful piece of work, and not get any SEO value in return.

However, it is not a wasted effort. If you play your cards right, YouTube can be one of your best sources of high-quality, non-spammy, completely organic SEO inbound links.

The trick is to create high-quality videos which have real appeal for your target audience. This is the hard part, since it requires that you truly know the viewers you’re addressing… and even more importantly come up with creative, original content to share with them.

The best kind of viral video content is either educational or entertaining.

  • If you create educational content, you should focus on topics which have not yet been covered by other YouTube videos. Alternatively, you could take a concept that’s already been discussed on other YouTube channels, but go deeper into the topic than any of the other videos.
  • If you choose to create entertaining content, it should be funny, dramatic or controversial. Don’t be afraid to show the world your personality. The most entertaining videos are the ones that take chances.

Once you’ve overcome the hurdle of your first video, it’s important that you consistently release new content on your YouTube channel. This will help you attract subscribers, and build an audience of loyal brand evangelists who will spread your message and share your videos with others.


As your channel grows – and the quality of your videos improves – your videos will get shared on blogs and social networks, this is where natural ‘dofollow’ links (those which passes page rank) can be generated, as opposed to the nofollow links directly from You Tube.

Once you have uploaded your videos to You Tube, log into the My Videos and Playlists section of your account, you will find a link called ‘Insight’; this is YouTube’s own built-in analytics dashboard, and it’s full of great information.

When it comes to link building, the ‘Discovery’ report will be extremely useful. From this report, you can obtain a detailed list of other web sites which either link back to one of your YouTube videos or have your video embedded directly into their pages.

Each of these web sites is run by someone who genuinely likes your content, and therefore decided to share it with their readers. These are free inbound links just waiting to happen. If you simply contact the blog owner, thank them for the publicity, and ask them nicely for a link to your site… most of them will gladly give it.

I find that this works about 75% of the time. And unlike other spammy link building techniques, these inbound links are very natural and organic… exactly how Google likes them.

Do you already have a YouTube channel? Maybe you should log in and check out your stats. You may well be sitting on a hidden treasure of valuable inbound links.

About the author
Patrick Jobin is a technology writer with Storagepipe Solutions. Storagepipe has one of the richest informational channels on YouTube for information relating to online backup. Please feel free to follow my Google+ updates.
2 Responses
  • Eric Pratum on November 1, 2011

    This is a great idea. I’ll just add to it that not every link from YouTube is a nofollow link. Once you find those followed links though, you’ll see that you can get some pretty good PR flowing through them, but there’s essentially no ability to get multiple followed links from the site unfortunately. I’ll let everyone find out for themselves where these links are so that I don’t give away all of the secrets ;-)

    Ultimately, your plan is a much better use of time than looking for YouTube’s followed links.

  • Marios Alexandrou on November 7, 2011

    Good recommendation! And it’s one of those that can’t be exploited by spammers (since they need to have good content) so it’s likely to remain viable for the long term.

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